Kelly Murphy

Director of Finance - International Planning and Reporting

About Me

I am the Director of FP&A at TaylorMade adidas Golf. I have over 20 years experience optimizing business profitability and serving as a strong business partner. TaylorMade Golf specializes in golf equipment manufacturing for four distinct brands: TaylorMade, adidas Golf, Adams Golf and Ashworth. My skills include financial modeling, commercial business insight and implementation of financial best practices with our brands across the globe. The primary responsibility of my role has been to develop, maintain and present innovative financial models/KPIs/ tools which monitor actual financial performance relative to business plans and strategic objectives. The purpose is to consistently provide value-added analysis that facilitates the decision making process by and with our Executive Team members as well as our business leaders around the world.

I am currently serving as the Treasurer for the San Diego local chapter of NAPW.

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