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Devra Eisenfeld-Smith

Nordstrom | Buy Planner - Women's Swimwear

About Me

I am an experienced multi channel merchant with a reputation for delivering year over year sales and profitability growth. I have expertise in business strategy development, financial planning, forecasting and budgeting, building product assortments, item planning, inventory management and business analysis all with the end goal of providing exceptional customer service.

With a financial background, I have always enjoyed crunching and analyzing the numbers. But what I also find satisfying is translating what's happening on paper into the story behind the numbers, taking action and watching the results unfold.

I'm not just a numbers person. I am a leader, mentor and coach. I recognize the importance and value of the people around me and am motivated and energized by those personal interactions. I have developed cross functional relationships as well as productive relationships with vendors where we all benefit from the growth of the business. I take pride in seeing my team grow with their sense of empowerment and achieving their goals.

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