AVP, Cosmetic & Healthcare Marketing (L10) at Synchrony Financial in Chicago, IL

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Description

Job Description:

Role Summary/Purpose:

We are looking for a driven, entrepreneurial minded marketer to help us grow our cosmetic and healthcare markets. This role is fast paced, and will manage multi-channel lead gen and lead nurture programs to drive product engagement and awareness using various channels including direct mail, email and digital. This role must also be comfortable with partnering with industry thought leaders and publishers to develop content and programs to drive growth.

Essential Responsibilities:

  • Manage and execute B2B and B2B2C multi-channel marketing campaigns including email, direct mail, and digital channels
  • Segmentation and prioritization of target audiences
  • Strategize and execute client-level marketing programs for industry partnerships including B2B2C marketing
  • Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
  • Collaborate with sales on marketing strategies to prospect, acquire, and grow relationships
  • Manage development of educational online and offline content (webinars, videos, case studies, and white papers) working with KOLs and publishers
  • Collaborate with internal teams to manage industry B2B paid advertising (print and digital)
  • Manage educational trade events and sponsorships
  • Innovate and execute offers, pricing and promotions with sales & finance
  • Partner with analytics teams to measure impact, leverage data to drive future campaigns
  • Obtain industry intelligence with research and sales
  • Lead cross-functional projects
  • Executive level presentation development and delivery
  • Manage budget including forecasting and tracking
  • Perform other duties and/or special projects as assigned

Qualifications/Requirements:

  • Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below
  • Minimum of 4 years marketing experience that includes innovating and executing comprehensive multi-channel marketing campaigns including email, direct mail and digital channels

Desired Characteristics:

  • MBA
  • Business to business and consumer marketing experience
  • Experience interpreting and leveraging data to determine the success of the marketing campaign
  • Experience managing creative agencies, research or analytic partners
  • Strong working knowledge of multi-channel marketing campaigns
  • Able to translate data insights into actionable recommendations and programs
  • Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis.
  • Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
  • Collaborative team player with ability to influence across all levels of organization
  • Executive verbal and written communication and presentation skills
  • Experience managing email marketing programs leveraging automation platforms
  • Previous healthcare industry experience.

Eligibility Requirements:

  • You must be 18 years or older
  • You must have a high school diploma or equivalent
  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the selection process
  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
  • If currently a Synchrony Financial Employee, you must have been in your current position for at least 6 months (Level 4 - 7) or 24 months (level 8 or greater), have at least a "consistently meets expectations" performance rating and have the approval of your manager to post (or the approval of your manager and HR to apply if you don't meet the time-in-job or performance requirement

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

Grade/Level: 10

Job Family Group:

Marketing

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available here
VEVRAA Federal Contractor
We Request Priority Protected Veteran and Disabled Referrals for all of our locations

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