How To Make Your Print Ads Work: 9 Tips To Effective and Profitable Advertising 1. Grab their attention. Many business owners make the mistake of putting an informational headline at the top of their ad. When in fact, the reader just wants to know: “What’s in it for me?” Your headline should be attention grabbing. And the old adage of keeping it simple still applies so try to keep it to seven words or less. 2. Give them what they really want. Now that you’v... Read More