Jennifer Dayan

About Me

Founder & Stylist of,Jennifer Dayan has dressed thousands of women over the last 10 years for their body type, lifestyle & budget and is followed by over 500,000 world wide fans for inspiration, style and beauty advice. Visit @ifoundasecret Twitter & Instagram

Jennifer Dayan is the creator of, featured by Lucky Magazine as one of the top fashion websites. It’s the place where Jennifer’s fans and followers go to purchase the hottest trends sourced from over 100 different different designers. Jennifer has worked with labels ranging from Victoria Beckham to Diane Von Furstenburg, appeared as a Fashion Stylist on NBC Universal’s LX TV, and on numerous syndicated radio shows as a fashion and styling expert. She’s called on to speak at a variety of fashion events covering topics like: Getting the Look for Less, Dressing from Day to Night, Top Trends, Dressing Thinner, The Art of Accessorizing, Classic Fashion with a Twist, Conservative Cool, and Dressing at every age.

Right now Jennifer is lighting up the internet with her style advice and spot-on trend alerts. Her instagram account alone boasts over 360,000 loyal followers who use the image-sharing platform to get a look at what Jennifer is wearing, find style inspiration, and feel like they are participating in her everyday life. The Instagram is hosted by Jennifer herself with photos getting likes of over 30,000 a photo hitting the popular page almost daily.

As gifted tastemaker, Jennifer has over a decade of experience in personal shopping, teaching her clients fashion styling for their unique body type ranging from petite to plus sizes and ages 12 to senior. She knows how to pin down the best look for approriate to her clients lifestyle, taste and budget. She works hard for all of her fans and clients.

As the curator of I Found A Secret, Jen knows the real secret is that you can’t feel good until you look good. Knowing that, she works around the clock to find and share the greatest and latest trends in the world of couture. Jennifer’s goal is to help women around the world look and feel great about themselves everyday, both at work and in social situations. Jennifer knows that women who are able to feel comfortable with how they look, and let go of their appearance anxieties, are free to show off how wonderful they are on the inside. It’s Jennifer’s dream for all women to have the confidence to go out and be who they are–without limitations.

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