My name is Ruth Garcia-Corrales and I am the Advertising & Marketing Manager of La Curacao. My company services the Hispanic community in Los Angeles and Phoenix. We have 10 mega stores, with over 100,000 Sq ft of retail area. The electronics department is our strongest feature you can find all kinds of TVs, Ipods, computers, car stereos to Big, Medium and small appliances. The stores include Furniture, Baby Dpt, cosmetics, jewelry, etc. We advertise in the major Spanish TV and Radio stations and print media in California and Arizona. In addition we target our consumers through segmentation of our mailing lists by direct mailers with catalog and promotions. We currentyly have over 1.5 million customers.