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LOCAL CHAPTER
Warwick
Chapter President: Pipier L Bewlay
Phone: 401-615-1760

Welcome to the Warwick chapter page. If you are looking for the opportunity to meet and network with other women business owners, professionals and potential new friends then come and participate.

Happy 2014!!! As the new year begins it is a time to reflect back on 2013 and determine what the future will look like. I believe we haad a great year in 2013 and I appreciate all of the support that I have received from our members and your participation in our monthly meetings. In addition the opportunity, to meet each of you has been a blessing.

As we embark into 2014, let me know your thoughts on future events, speakers meeting format, etc. As I have always said this is our meeting so I want to make sure we are hearing from everyone and adjusting as needed. So we can build a chapter that provides you what you are looking for in a professional organization through the sharing of ideas, educational opportunities, development of new friendships and personal motivation. 

September 10th Chapter Meeting update

We are all set for our September meeting with a great topic on Endless Cash Flow. Stacy Michelle will be our speaker and her flyer was emailed for your review.



Good Afternoon Ladies,

Our June Warwick Chapter meeting took place at Corner Bakery Cafe in the Garden City Shopping Center. The facilitator of this meeting was Ann Hession, speaker, independent business coach and owner of Turning Problems into Profits, as well as host of a small business owner talk show on WebTalkRadio.net. Ann trains small biz owners to help them reach more people, grow revenue and profits, while providing her clients with a dynamic, engaging and powerful structure for mastering the strategies and skills needed to succeed in business today. She studied Psychology and Social Relations at Harvard University, from which she graduated with honors in 1985. 
Ann began the evening by discussing the importance of marketing vs. sales by focusing on marketing, sales, time management and hiring, and asking each attendee to think about the following questions: Who do I want to reach? What do I want them to do?
She noted the purpose of marketing: messaging; creating interest of right people; branding (real estate you own in someone else’s head); creating/identifying need as well as 3 areas of effectiveness you must employ:
1. Capture the attention of target market
2. Give target market hope/belief that if they keep paying attention, they will receive valuable information to make a decision.
3. Lower the risk of taking another step in process –the prospect logically concludes they should do business with you.
 
Ann provided a 4-part marketing equation for creating successful print advertisements:
1. Interrupt (headline/graphic)
2. Engage (subheading)
3. Educate (body copy – useful information to make a buying decision)
4. Offer
 
She suggested we start looking at others’ ads - using an example of one of our members who is an independent contractor for BeautyCounter cosmetics she noted the differences between the types of data that can be used in marketing:
Product Data (not compelling)
 
Marketing Data (compelling)

You must find the hot button/emotion. What do I do better? It’s all about the strategic message. She provided several scenarios including a print ad for a moving company which was a pretty typical ad before her intervention. 

Original Ad:
The most compelling part of the $3000/month ad was in the name “Budget” Movers which played on the lower costs, resulting in 70 calls per month on average with platitudes of doing business for 20 years – converting15% to clients.
 
New Ad:
After speaking with the owner and determining what they did differently/better than their competition, she turned the ad around and highlighted the emotional industry breakage/damage statistic of 72% of all moves, the fact that most moving companies will not tell you they are only legally responsible for 40 cents per pound for damages. They also noted their company followed a 5-step packing process to minimize damages and full replacement value. This ad resulted in a 68% closing rate.
 
In closing, Ann invited us to visit her website video series on The 3 Biggest Lead Generation Mistakes Small Businesses Make... And How to Overcome Them All

Pipier Bewlay

Warwick Chapter President


 

 

We will be meeting at the Warwick Corner Bakery this month in the community room, at 6 pm. The address is 21 Universal Boulevard Warwick, RI 02886 – which is right on Bald Hill Road on the same side as Home Depot. Please RSVP so I can give a count to Stacy for materials.
 
Have a great holiday weekend!

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Recent & Upcoming Meetings

Past Meetings
NAPW Community Wall Warwick Chapter
7
feb
2014

Get Ready for Providence Chapter's June Meeting

Community Action and Involvement at the Aldrich House The NAPW's Providence Chapter has a big event planned for our June meeting, and we'd love to see some of the Warwick women attend! The Aldrich House is a historical landmark in the East Side, and we are meeting there on June 24th from 5:30-7pm; the address is 110 Benevolent Street in Providence. Maria Tocco, the creator of Providence Flea [who also happens to be Lt. Governer Elizabeth Roberts' Director of Public and ... Read More

10
jan
2014

Life Changing Opportunity

I’m Blessed to have started a new business venture with a company that have not only Blessed my family, but so many others as well. I have being able to see and do things I could never imagine was possible. I’m not saying this from a arrogant stand point but a HUMBLE stand point. If you are tired of helping someone else build their Dreams commit to success and build your own. We have residual bills, residual debt, why not residual income? I hear people complain about their lives, the... Read More

26
dec
2013

Please Participate in our Nationwide NAPW Charitable Act by Dec. 31st

What can almost 500,000 NAPW Sisters nationwide do together this Holiday Season?  Send a free e-letter to help move a Workplace Bill forward!     Get Chapter credit for this charitable act! Send  this to your chapter members for them to participate by December 31st and your chapter will be able to add this Act to its list of NAPW Charitable Acts performed in the month of December.   The Healthy Workplace Bill    Today, in the U. S., workplace ... Read More

19
oct
2013

part time business opportunity, no investment

  Hi, Would you love to have fun, own your own business, help the environment , help contribute to charities, help other people, build residual income? Please contact me.  I have found a wonderful Company that helps you do all that.  Contact me at brenda.energyshift@gmail.com or 603 320 8857.  I would love to help you get started. In the short term you have the chance to make a extra dollars in time for Christmas! If you are in New England I can meet up with you prett... Read More

3
oct
2013

September meeting

September 25, 2013 The NAPW Warwick Chapter has been growing, with 12 women meeting in September.  We met at the NYLO, a distinctive boutique hotel located in Warwick, RI with an urban chic industrial feel. Our guest speaker was Pipier Bewlay, president of our NAPW Warwick chapter  and VP of Human Resources for Cox Communications Northeast Region  on the topic of networking. Our evening began once again in NYLO’s beautifully appointed Loft Bar & Restaurant, networkin... Read More

6
sep
2013

August meeting

August 28, 2013 The NAPW Warwick Chapter included twelve women in August.  We met at the NYLO, a distinctive boutique hotel located in Warwick, RI with an urban chic industrial feel. Our guest speaker was Patti Avin owner ofTutor Doctor, a leader in providing affordable individualized supplementary education to students and adults via in-home tutoring to families.  Our evening began in NYLO’s beautifully appointed Loft Bar & Restaurant, networking over cocktails and a sc... Read More

1
jul
2013

June meeting

June 25, 2013 The NAPW Warwick Chapter meeting grew to include 10 women in June.  We met at Chianti’s Restaurant in East Greenwich, RI. Our invited guest, Kim Falcone, spoke about her experiences as an herbalist and her “deep respect for the natural world”. Kim offered a brief history of how her business, Lily’s Garden Herbalswas founded. She is a descendent of Ann Hutchinson, born Anne Marbury (1591–1643), who was a Puritan spiritual adviser and mother of ... Read More

24
jun
2013

Reminder - June Meeting 6/26/13 5:30 pm Chianti's 195 Old Forge Rd, E Greenwich/Warwick

REMINDER -JUNE MEETING!! Please join us for our June National Association of Professional Women (NAPW) meeting on Wednesday 6/26/13 at Chianti’s restaurant located at 195 Old Forge Rd, E. Greenwich/Warwick. We will start with at 5:30 pm with networking. Come join the fun and education – Kim Falcone, Owner of Lily’s Garden Herbals (lilysgardenherbals.com) is going to share information about her organization, and give us a little education on using herbal products for health ... Read More

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